Rich Strader, Vice President of Mobility Platforms at Ford Motor Company, delivered the 12th annual Korybalski Lecture on November 8, 2019. Strader’s talk, titled “Smart Mobility,” covered the global trends in mobility that are pushing companies, such as Ford, to change the way they look at the design gap that has developed with respect to mobility and transportation. He shared details about how this will shape the way people and goods move in the future world, and, described some of the technologies and businesses that will be required to support these
people and goods movement.
In his role at Ford, Strader is responsible for supporting and delivering software engineering services that enable mobility solutions, connected vehicles, electric vehicles, connected consumer and analytics across the enterprise. His team is engaged in the research, experimentation, delivery, and ongoing operations in these areas.
Strader’s lecture was a part of the annual lectureship endowed by Michael Korybalski, chair of ME’s External Advisory Board and former chief executive officer of Mechanical Dynamics. The lectureship was created as a means to bring high-profile, inspiring speakers to the U-M community to help promote the impact engineers have on large societal problems, including energy and environment, health and quality of life, national security and disaster prevention.